Great work stems from great processes. Before starting any project or design, I sit down and take a dive deep into the ask.

Outlining challenges and objectives, figuring out the best ways to connect to your audience. Considering social behaviors, trends, and data to help inform a creative concept.

Then think about how to connect all the pieces, to create a holistic campaign with the greatest possible reach. Once a clear vision has been laid out, I then design and iterate, constantly problem-solving along the way, as I strive to create thought-provoking, dynamic, and relevant work.