Great work stems from great processes. Before starting any project or design, I sit down and take a dive deep into the ask.
Outlining challenges and objectives, figuring out the best ways to connect to your audience. Considering social behaviors, trends, and data to help inform a creative concept.
Then think about how to connect all the pieces, to create a holistic campaign with the greatest possible reach. Once a clear vision has been laid out, I then design and iterate, constantly problem-solving along the way, as I strive to create thought-provoking, dynamic, and relevant work.
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